Brand tokens and NFTs
Different to the tokens and NFTs commonly utilized by Web3 applications, 24karat's tokens and NFTs are private and is only accessible inside the brand community.
Specifically, the brand tokens are not listed on any crypto exchanges and the brand NFTs cannot be listed on other NFT marketplaces such as OpenSea unless the brand allows bridging (see Bridge your NFT to Web3).
Tokens are earned when fans contribute to the community and is recognized by the brand. And fans obtain the brand NFTs by exchanging with their brand tokens. For example, a 24karat brand NFT can only be exchanged with 24karat tokens.