24karat Whitepaper
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Why 24karat

Opportunity

Brands face these challenges in digital marketing
  • More difficult to extract data from customers
  • Expensive and complicated to perform data analysis
  • Expensive to create digital marketing contents
  • No direct channel for customer feedback Not enough resource to manage customer relationships
  • Current CRM software are expensive to maintain and almost impossible to modify to new needs
  • Small brands lack the reach of traditional, large incumbents
  • Interested in NFT based marketing, but in-house regulations prove to be bottlenecks for brand managers from publishing NFTs on regular Web3 networks.
While Customers are
  • Worried about how data will be used
  • Tired of lackluster experiences from brand loyalty programs
  • Not being recognized enough by the brands Finding it difficult to to communicate with the brands Looking for ways to share information with fellow customers
And Creators are
  • Trying to make a name for themselves
  • Looking for more ways to monetize their work